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What Did Toyota Reveal at the 2017 Geneva International Motor Show?

Toyota Yaris

The Geneva International Motor Show is a platform for the latest, most innovative designs from top manufacturers—and Toyota’s lineup didn’t disappoint. This year, Toyota unveiled the supercharged Yaris GRMN, which will arrive as a 2018 model-year hot hatch. Its close connection to the Toyota Gazoo Racing series, which also debuted on Toyota’s stand, have made it a must-drive for all sorts of driving enthusiasts. Speaking of enthusiastic driving, Toyota had yet another trick up its sleeve for European city-dwellers: the i-TRIL Concept. Look below for more details!

Yaris GRMN

Inspired by Toyota’s recent re-entry into the FIA World Rally Championship, the Yaris GRMN (Gazoo Racing Masters of Nürburgring) is a road-ready hot hatch with power to rival competitors like the Ford Fiesta ST and VW Polo GTI. It debuted at the Geneva International Motor Show with a 207-hp 1.8L supercharged 4-cylinder, front-wheel drive, and a 6-speed manual transmission. Its Gazoo-derived suspension was tried-and-tested on Nürburgring’s Nordschleife, and features Sachs dampers, a front anti-roll bar, and fortified front suspension towers. According to Toyota, the Yaris GRMN will earn a best-in-class 0- to 62-mph time.

Gazoo Racing Cars

Toyota’s stand took yet another turn toward higher performance with its Gazoo Racing lineup, featuring the Yaris WRC, TS050 Hybrid, and Hilux Dakar. Gazoo Racing refers to Toyota’s motorsports activities, including the FIA World Endurance Championship, Dakar, and, of course, the FIA World Rally Championship. Colossal engine specs, endurance, and efficiency carry the Yaris WRC, TS050 Hybrid, and Hilux Dakar through 6 to 24-hour rallies, such as Nürburgring, with power, precision, and grace. Not to mention, these powerhouses perform formidably all around the world—from Germany, to Sweden, to South Africa.

i-TRIL Concept

Designed at Toyota’s French styling studio, the i-TRIL Concept is a revolutionary machine with butterfly doors, a head-up display, and a wooden floor finish made from recycled materials. Surprisingly, the i-TRIL Concept isn’t pedal-operated; drive-by-wire technology controls steering and acceleration, as do control nodes positioned on either side of the driver. According to Toyota, the i-TRIL Concept has been, “… developed as a viable alternative to city cars, small hatchbacks, other all-electric EV models and motorcycles for people who still want to have fun when driving, even at slower, urban traffic speeds.”

Stay Up-to-Date with Brent Brown Toyota!

Toyota’s Geneva International Motor Show feature showcased the brand’s unending pursuit toward ever-better cars, both on and off the track. To experience the power and originality of the Toyota brand first-hand, schedule a test drive at Brent Brown Toyota!

If you have questions about current and upcoming Toyota vehicles, financing packages, or service and parts, we’re available from 8:30 a.m. to 9:00 p.m. Monday through Saturday.

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Toyota Holiday Gift Guide

Thinking about surprising the Toyota lover in your life with something special this year? At Brent Brown Toyota, we have it all—from new and pre-owned vehicles to premium accessories and vehicle upgrades. Get some ideas with this list of some of the best Toyota gifts on sale at our dealership in Orem, UT, and then make the trip to see us! 1. Vehicle Accessories If your Toyota lover already owns their own Toyota, then help them take their ride to the next level with a range of available Toyota accessories from our Toyota parts department, including fun options like: Interior Illumination Kit – Light up someone’s life with an interior illumination kit for their Toyota. Cargo and Rack Solutions – If you’ve got a traveler or adventurer in your life, then check out our cargo management systems, bike racks, cargo carriers, and more. Style – Help someone upgrade their Toyota with cosmetic upgrades like decals, paint jobs, and unique light fixtures. Looking for a gift with a more intimate feel? Try making your own DIY car air freshene r. 2. New Vehicles Thinking about getting someone in your life a new Toyota vehicle? What about a certified pre-owned Toyota with lots of miles to go? We’ve got it all at Brent Brown Toyota, including popular options like: All-New Toyota Camry – Go all out with the fully redesigned Toyota Camry, with up to 41 mpg highway, up to 301 hp, and standard features like Toyota Safety Sense™ P (TSS-P) and Entune™ 3.0 with Integrated Navigation and App Suite. Pre-Owned Toyota Tacoma – Get the workhorse in your life a pre-owned Toyota Tacoma, one of the most reliable and trusted midsize pickups on the road. Toyota Corolla – Surprise your high school or college student with an affordable, efficient, and well-equipped new or pre-owned Toyota Corolla. Before you pick one, make sure to schedule a test drive a Brent Brown Toyota. Get Help Finding the Right Toyota Holiday Gift This Year! The team at Brent Brown Toyota is here to help make your holiday shopping experience as easy and hassle-free as possible. Take the trip from anywhere in Utah to see us at 1400 South Sandhill Road in Orem, UT. We can help finance your Toyota gift, and you can reach us at (801) 224-1320 if you have any questions for us.

Things to Do in Salt Lake City

As the crossroads of the Midwest, Salt Lake City has grown into a commercial and cultural landmark, and it offers tons of attractions and activities to engage long-time residents and first-time visitors alike. From our natural landmarks to our bustling nightlife, people of all stripes will find something to love in our great city. But with so much to see, it can be overwhelming to pick out where to go first. But don’t worry—Brent Brown Toyota is here with a helpful guide to some of Salt Lake City’s most engaging activities. Contact Us Natural History Museum of Utah An architectural and cultural marvel, the Natural Museum of Utah has been stunning and educating visitors since 1969, and no visit to Salt Lake City would be complete without it. The unique natural landscape of Utah is on full display here, with plenty of educational exhibits and tours to connect you more fully to the beating heart of the state. With more than 1.5 million specimens and objects housed within the visually marvelous Rio Tinto Center, this is the place to go if you want to learn more about the natural makeup of Utah. Loveland Living Planet Aquarium Looking for a fun and educational place to take the kids? Then you have to check out the Loveland Living Planet Aquarium. With 4,500 animals from 550 species, it’s one of the most holistic and varied places to learn about all the wonderful ecology of the sea. Their 300,000-gallon shark tank is a popular and exciting attraction, and their 40-foot underwater tunnel offers one of the most stunning sights you’ll see in the city. And with five different exhibits covering everything from rainforests to the Antarctic, you’re sure to learn something new about our world. Snowbird If you want to experience some of the best snowcapped skiing that Utah has to offer, as well as a nice place to stay, check out Snowbird. It’s one of the most thrilling courses in Utah, but more than that, it has the highest snow-base count in all of Utah’s resorts, with south facing slopes that ensure the snow stays around as long as possible. With courses for beginners and experts alike, and an incredibly luxurious lodge, you’ll find plenty to love at Snowbird. Explore Salt Lake City with Brent Brown Toyota If you’re traveling from Orem to Salt Lake City, you’ll love the trip that much more in a fine Toyota vehicle from Brent Brown Toyota. We work hard to be your one-stop Toyota shop, with a diverse inventory, great customer support, and one of the most dependable service centers in the city. If you want to see what we’re all about for yourself, just contact us online, and start exploring the wonders of Salt Lake City in a new Toyota today!

Which Toyota Utility Vehicle is Right for You? Find Out with Our Quiz!

When choosing a vehicle, what price point are you looking for? I’m on a budget, and looking for a great value I don’t mind spending a little extra for more space and amenities Price isn’t a big factor—I want the most fully loaded SUV available How important is fuel economy? I commute every day, so efficiency is paramount I want thrilling performance more than efficiency It’s not at the top of the list, but I’d prefer to spend less at the pump How many people do you usually travel with? I usually commute alone, or go out with a couple friends on the weekend I have a big family and need plenty of seating I love to take a group of friends on an outdoor trip How much cargo space do you need? I travel light, so cargo room isn’t a major concern I have a lot to move around, so I need plenty of cargo space to work with! I need room for equipment so can go on long trips Find Out the Results! If you answered mostly “1”s: You’re going to love the 2017 Toyota RAV4! This sleek crossover gives you plenty of features and versatility as well as nimble performance, all of which comes at a low MSRP of only $24,210**! Not to mention it gets an EPA-estimated 23 mpg city/30 mpg highway*. If you answered mostly “2”s: Sounds like you need an SUV with serious capacity, in which case the 2017 Toyota Highlander is right up your alley. With seating for 8 and the latest in safety technology, it’s an ideal family vehicle that still offers plenty of space when you need to move cargo around, all for an MSRP of $30,630** If you answered mostly “3”s: You’re an adventurous soul, which means you’ll need nothing less than the 2017 Toyota 4Runner. The legendary mid-size SUV has plenty to offer thrill-seekers, including an available V6 engine, utility features like Crawl Control, and sliding rear cargo to fit all your equipment. And it can be yours at an MSRP of $34,410** Find Your Ideal SUV at Brent Brown Toyota Now you know which Toyota SUV fits you best, but knowing is only half the battle. When you’re ready to see these incredible models in action, take a trip out to Brent Brown Toyota. You’re sure to find the one you’re looking for in our diverse stock of SUVs, and our flexible financing options make it easy to afford it! So contact us online, and schedule a test drive today! *2018 EPA-estimated city/highway mileage. Actual mileage will vary. **MSRP excludes the Delivery, Processing, and Handling Fee of $895 for Cars (Yaris, Yaris iA, 86, Corolla, Corolla iM, Camry, Camry HV, Prius LB, Prius c, Prius v, Prius Prime, Mirai, Avalon, Avalon HV), $995 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,295 for Large SUVs (Sequoia, Land Cruiser), and $1,295 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and ava1ilable or regionally required equipment. The Delivery, 
Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary